![]() The company had “Heart on My Sleeve” pulled from streaming services and issued a statement directed at would-be copycats asking them “which side of history” they wanted to be on: “the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation.” Universal Music Group, the major label that usually profits from Drake and Weeknd songs, was predictably upset. ![]() The producer, who goes by Ghostwriter977 on TikTok, might’ve been motivated by revenge they claim to have worked as an uncredited songwriter for pop artists and “got paid close to nothing just for major labels to profit.” “Heart on My Sleeve” was streamed by tens of millions of people, some of whom noted that they liked it better than recent singles by the actual Drake and Weeknd. And then, most famously, in early April, an anonymous producer released an original song called “Heart on My Sleeve” featuring AI vocals modeled on those of Drake and the Weeknd. In March, the electronic hip-hop duo AllttA shared the track “Savages,” in which a human rapper trades verses with an AI Jay-Z. The first sign of trouble came in February, when DJ David Guetta announced that the sample of Eminem’s voice he’d played during a recent live set had been created with AI. There may not be much time to decide because Breezer’s story is already becoming a familiar one. Now it’s forcing the music industry to consider such tricky questions as whether pop stars own the sounds produced by their own larynges and if we even need flesh-and-blood pop stars at all anymore. Two months ago, AI voice-cloning technology barely existed. This is what it takes for a guitar band to get noticed now.” We went viral because people were interested in AI. “I’m not saying it’s because the music’s bad. “I had a look on Twitter, and Noel’s song isn’t getting many likes and retweets,” says Geraghty. The project was so novel it upstaged the new single by Noel’s current band, the High Flying Birds, which premiered days later. “It’s better than all the other snizzle out there,” he tweeted. (The band has been obstinately broken up since 2009.) Even Liam himself approved. To many listeners, it sounded like the record they’ve wanted the real Oasis to make for years. He uploaded the new versions to YouTube under the name AISIS, billing them as an “alternate-reality concept album” by Oasis’s classic mid-’90s lineup.ĪISIS immediately went viral, amassing 300,000 streams in a week. Geraghty watched a tutorial on the software and went to work replacing his own voice in eight Breezer tracks with an AI-generated model of Liam’s. “But it sparked something in my imagination, and I wondered what it would be like to hear Liam sing our songs.” I didn’t even know this was possible,” says Geraghty. The results - on tracks such as “Don’t Look Back in Anger” and “Half the World Away” - were uncanny. A few weeks ago, Geraghty was surfing YouTube and came across a series of videos in which someone had used brand-new generative-AI software to mimic Liam’s voice and swap it into Oasis songs that had originally been sung by Noel. They played their final live show last summer, or so they thought. “Breezer didn’t quite get the momentum we’d hoped for,” says Claire. ![]() But while tracks like “Alive” and “Forever” bore the obvious influence of Noel Gallagher’s early songwriting, and front man Bobby Geraghty sang through his nose like Liam Gallagher, Oasis-size success never materialized. ![]() “We shared our songs with friends, and everybody told us, ‘This could be the new Oasis,’” says drummer Jon Claire. So they started a group called Breezer and hit the recording studio. “There were no massive rock bands making huge, catchy, stadium-worthy anthems,” says guitarist Chris Woodgates. In 2021, five musicians from Hastings, England, noticed a hole in the market.
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